Interface Development for EL-Market

Client 

EL-Market is an insurance aggregator that allows you to compare and buy insurance products online.

Service is designed for both business and ordinary users who want to work online, namely:

• insurance agents;
• agency networks;
• small, medium and large businesses.

We developed a website and a personal account interface for El-Market. In this case we will talk about the interface.

About the project

The client was concerned that users could not immediately understand how to use the personal account, and in some sections of the service they did not enter at all. Also, they didn't want to apply for insurance products other than MTPL (motor third-party liability insurance).

We outlined a work plan — it was decided to step by step, starting with the most important sections of the service. In order to determine the strengths and weaknesses of the personal account, we decided to organize user interviews.

Workflow

Before starting the work, we conducted a usability audit of the current interface and proposed a number of changes that should be reflected in the interface redesign.

In addition to the usability audit, we interviewed users of the service, which allowed us to identify new points for improvement.

It was hard to figure out from the get-go what kind of things users were unhappy with. We decided to interview real agents and ask them about how they use the platform: in what conditions, how they interact with this or that section/page and even a function. 

Then, we collected a user journey map for each respondent, revealing the positive and negative aspects of the user experience and their expectations of the service.

We redesigned the profile page based on the data we received. 

Also redesigned the news page in the form of tiles.

Navigation and statistics pages were restructured too.

Separately, we developed a tablet and mobile version of the design.